{
    "title": "  ",
    "modified_at": "2026-09-24 10:09:05",
    "published_at": "2026-09-24 10:00:00",
    "url": "http://news.friendsandco.co.uk/-ojexd1",
    "short_url": "http://prez.ly/07Pd",
    "culture": "en",
    "language": "EN",
    "slug": "-ojexd1",
    "body": "<p><sup>September 2026</sup></p><h3 id=\"creative-matters-and-rdai-present-zoometry\" style=\"text-align: center\"><strong>Creative Matters and RDAI Present </strong><em><strong>Zoometry</strong></em></h3><h4 id=\"a-collaborative-rug-collection-exploring-the-geometry-of-microscopic-nature-through-craftsmanship-and-technology\" style=\"text-align: center\"><strong>A collaborative rug collection exploring the geometry of microscopic nature through craftsmanship and technology</strong></h4>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/184c60bc-6e70-4d5b-b9dc-f2bf28208b13/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/184c60bc-6e70-4d5b-b9dc-f2bf28208b13/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/184c60bc-6e70-4d5b-b9dc-f2bf28208b13/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"&lt;sup&gt;&lt;em&gt;Zoometry Collection &amp;copy; Creative Matters. Photography &amp;copy; Narendra Shrestha &lt;/em&gt;&lt;/sup&gt;\"\n                id=\"image-184c60bc-6e70-4d5b-b9dc-f2bf28208b13\"\n                data-id=\"184c60bc-6e70-4d5b-b9dc-f2bf28208b13\"\n                data-original=\"https://cdn.uc.assets.prezly.com/184c60bc-6e70-4d5b-b9dc-f2bf28208b13/-/inline/no/Creative+Matters+x+RDAI+x+6+CREDIT_+Narendra+Shrestha.jpeg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/184c60bc-6e70-4d5b-b9dc-f2bf28208b13/-/resize/1200x/-/format/auto/\"\n                alt=\"Zoometry Collection \u00a9 Creative Matters. Photography \u00a9 Narendra Shrestha \"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"><sup><em>Zoometry Collection &copy; Creative Matters. Photography &copy; Narendra Shrestha </em></sup></figcaption>\n    </figure>\n<p style=\"text-align: justify\">How can the microscopic structure of a butterfly wing or the delicate tension of a spider&#039;s web be translated into a hand-knotted rug? Launched in September by <a href=\"https://creativemattersinc.com/\"><u>Creative Matters</u></a>, a Toronto-headquartered studio with a presence in Brussels, in collaboration with Paris-based architectural practice <a href=\"https://www.rdai.fr/en/\"><u>RDAI</u></a> during Paris Design Week, <strong>Zoometry</strong> explores this question through five exclusive rugs conceived using computational design and brought to life by master artisans in Nepal.</p><p style=\"text-align: justify\">Zoometry is defined as the geometry of the living world, revealed through the organic micro-structures found in nature. In this collection, it becomes a design approach that translates intricate organic structures into visual expressions. The collection brings together algorithmic precision and human craftsmanship. Digital design provides the framework, while the skill, intuition and sensitivity of the master weavers transform each piece into a tactile work of art where technology and savoir-faire are woven into one.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/08b7d894-3b25-4a29-8279-634443ac4d34/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/08b7d894-3b25-4a29-8279-634443ac4d34/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/08b7d894-3b25-4a29-8279-634443ac4d34/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"&lt;sup&gt;&lt;em&gt;Zoometry Collection &amp;copy; Creative Matters. Photography &amp;copy; Narendra Shrestha &lt;/em&gt;&lt;/sup&gt;\"\n                id=\"image-08b7d894-3b25-4a29-8279-634443ac4d34\"\n                data-id=\"08b7d894-3b25-4a29-8279-634443ac4d34\"\n                data-original=\"https://cdn.uc.assets.prezly.com/08b7d894-3b25-4a29-8279-634443ac4d34/-/inline/no/Creative+Matters+x+RDAI+4+CREDIT_+Narendra+Shrestha.jpeg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/08b7d894-3b25-4a29-8279-634443ac4d34/-/resize/1200x/-/format/auto/\"\n                alt=\"Zoometry Collection \u00a9 Creative Matters. Photography \u00a9 Narendra Shrestha \"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"><sup><em>Zoometry Collection &copy; Creative Matters. Photography &copy; Narendra Shrestha </em></sup></figcaption>\n    </figure>\n<p style=\"text-align: justify\"><strong>1.8 Million Knots Between Idea and Form</strong></p><p style=\"text-align: justify\">Designed by RDAI and hand-knotted in Nepal by Creative Matters&rsquo; team of artisans, the collection is inspired by spiders, butterflies and coral. Each piece began as a highly detailed digital composition before being painstakingly translated into woven form.</p><p style=\"text-align: justify\">For a single 3 &times; 2 metre rug, more than 1.8 million pixels are mapped into individual knots, revealing how digital precision and artisanal expertise work in dialogue. \u200b Rather than replacing the hand of the maker, computational design creates a framework for the judgement, experience and sensitivity of master weavers.</p><p style=\"text-align: justify\">Handknotted in Nepal at 200 knots using Himalayan wool and Chinese silk, each rug exploits the distinct qualities of its materials to animate the woven surface.</p><p style=\"text-align: justify\">Wool provides warmth, resilience and tactile richness, while silk introduces luminosity and shifting colour, reflecting light in ways that evokes the iridescence and vitality of the natural world. </p><p style=\"text-align: justify\">Together, the fibres create surfaces that appear to change with movement and perspective, reinforcing the exhibition&#039;s exploration of perception and living form.</p><p style=\"text-align: justify\">Creative Matters and RDAI have developed a close collaborative relationship through numerous projects over many years. Zoometry extends that partnership into more experimental territory, drawing on RDAI&#039;s annual creative research programme to investigate how architecture, computational design and traditional craftsmanship can generate new forms of artistic expression.</p><div\n    id='gallery-9366ee35-4071-4014-b54a-22982b427202'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\"><sup><em>Butterfly 1, Butterfly 2 and Butterfly 3 from the Zoometry collection &copy; Creative Matters</em></sup></p><div\n    id='gallery-c8a2c5f5-f113-4bf7-81b3-76a1f232cc24'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='XS'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: center\"><sup><em>Spider 1 and Spider 2 from the Zoometry collection &copy; Creative Matters</em></sup></p><p style=\"text-align: justify\">On the Zoometry collection, Ana Cunningham and Ali McMurter, Managing Partners of Creative Matters, comment: <em>&quot;Our collaboration with RDAI challenged us to push the boundaries of handknotted craftsmanship, proving that technology and human expertise can work together to create something truly extraordinary. Zoometry demonstrates the extraordinary possibilities that emerge when visionary design is realised through the enduring artistry of hand-knotted craftsmanship.&quot;</em></p><p style=\"text-align: justify\">Denis Montel, Artistic Director and Executive Vice President, and Julia Capp, CEO of RDAI, note: <em>&quot;With Zoometry, we wanted to reveal the hidden geometries of the living world, transforming natural structures into woven landscapes that invite both contemplation and discovery. Our ambition was to translate the invisible intelligence of the natural world into forms that express movement, depth and emotion through the timeless language of craftsmanship.&quot;</em></p><div\n    id='gallery-380eaadc-031d-42d9-a217-c8c9272e818e'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/0b7c1207-7e44-4c9d-9a34-4f62b690adec/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/0b7c1207-7e44-4c9d-9a34-4f62b690adec/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/0b7c1207-7e44-4c9d-9a34-4f62b690adec/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-0b7c1207-7e44-4c9d-9a34-4f62b690adec\"\n                data-id=\"0b7c1207-7e44-4c9d-9a34-4f62b690adec\"\n                data-original=\"https://cdn.uc.assets.prezly.com/0b7c1207-7e44-4c9d-9a34-4f62b690adec/-/inline/no/RDAIZOOMETRY3710.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/0b7c1207-7e44-4c9d-9a34-4f62b690adec/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: center\"><sup><em>Zoometry Exhibition &copy; Creative Matters. Photography &copy; Alex Profit</em></sup></p><p style=\"text-align: justify\"><strong>Zoometry exhibition</strong></p><p style=\"text-align: justify\">Alongside the finished rugs, the Zoometry exhibition allowed visitors behind the scenes through a series of specially commissioned photographs and film by Nepalese photojournalist <a href=\"https://www.worldpressphoto.org/narendra-shrestha\"><u>Narendra Shrestha</u></a>. From architectural research and digital modelling to weaving workshops and the landscapes of Nepal, Shrestha&rsquo;s work reveals the journey behind each rug and offers a deeper insight into the craftsmanship, cultural context and human stories behind the collection. </p><p style=\"text-align: justify\"><strong>Starting price for a 6&#039;x9&#039; carpet:</strong> &pound;9,845 (excluding import and shipping where applicable)</p><p style=\"text-align: justify\"><strong>Availability:</strong> The Zoometry collection is available for purchase through both <a href=\"https://creativemattersinc.com/\"><u>Creative Matters </u></a> and RDAI, with plans to expand availability through select showrooms and retail partners.</p><p style=\"text-align: center\">- ENDS -</p><p><strong>Press contacts</strong></p><p>Please direct press enquiries to Gabi Martorana and Christine Samuelian at Friends &amp; Co: <a href=\"mailto:gabi@friendsandco.co.uk\"><u>gabi@friendsandco.co.uk</u></a> | <a href=\"mailto:christine@friendsandco.co.uk\"><u>christine@friendsandco.co.uk</u></a></p><p>&nbsp;</p><p><strong>Notes to Editors</strong></p><p style=\"text-align: justify\"><strong>About Creative Matters</strong></p><p style=\"text-align: justify\">Creative Matters is a Canadian-founded design house dedicated to the art of interior textile expression. With a growing presence in Europe, the company creates carpets, floor pieces, and textile works for private residences, five-star hotels, corporate headquarters, the superyacht sector, and leading luxury brands.</p><p style=\"text-align: justify\">Working with accomplished artisanal communities and expert production partners across the world, Creative Matters brings together cultural heritage and contemporary creativity. Drawing on generations of craftsmanship and inherited knowledge, the company creates works that connect tradition with contemporary expression, contributing to the identity and memory of a place.</p><p style=\"text-align: justify\">In an age where artificial intelligence increasingly drives creative processes, Creative Matters remains committed to the human dimension of making. Guided by the belief that aesthetics do not exist without ethics, the company champions craftsmanship, cultural transmission, and responsible creation. As it evolves from custom manufacturer to curatorial and artistic authority, Creative Matters develops collections, collaborations, and singular works that move freely between the worlds of art, architecture, and collectible design.</p><p>&nbsp;</p><p><strong>About RDAI</strong></p><p style=\"text-align: justify\">RDAI is an architecture, interior architecture and design agency based in Paris, with a subsidiary in Hong Kong. Founded in 1972 by Rena Dumas, the agency is now led by Denis Montel and Julia Capp.</p><p style=\"text-align: justify\">With over one hundred employees from 10 different nationalities, the agency is recognised worldwide.</p><p style=\"text-align: justify\">Experienced architects, interior architects, designers, and technicians work together on around 70 international projects each year, always responding to the specifics of places and cultures. RDAI works on all scales, from entire buildings to interior environments and individual objects &mdash; with innovative support from technical experts, research and development, data mining and material and craftmanship specialists &mdash; treating a diverse selection of programmes including retail, hotel, residential, workplace, cultural, events, and furniture design.</p><p style=\"text-align: justify\">In 2020, RDAI founded Material Curator, a service offering a refined and creative vision by drawing together the agency&#039;s expertise in craftsmanship and materials. RDAI has built a global network consisting of thousands of suppliers, acquiring along the way unparalleled experience in developing materials, whether this be at the scale of architecture or design. Our network of artisanal and industrial manufacturers are brought together, in our office in the heart of Paris, and cross-referenced in a unique database.</p><p>&nbsp;</p><p>&nbsp;</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 37.13%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/63d3a847-4224-42e5-a0e8-0f08f703d669/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-63d3a847-4224-42e5-a0e8-0f08f703d669\"\n                data-id=\"63d3a847-4224-42e5-a0e8-0f08f703d669\"\n                data-original=\"https://cdn.uc.assets.prezly.com/63d3a847-4224-42e5-a0e8-0f08f703d669/-/inline/no/Untitled\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/63d3a847-4224-42e5-a0e8-0f08f703d669/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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