London Design Festival Newcomer
Design London Shoreditch (16-18th September)
set to be hub of Shoreditch Design Triangle
July 15, 2025
Design London Shoreditch will make its debut in East London's thriving district and will consist of three exhibition spaces (Design at Work, Design Culture & House of ICON). This newcomer event is set to be a compelling hub of creativity and inspiration covering commercial, hospitality and residential projects and products from 16th to 18th September 2025 during the London Design Festival.
Design London Shoreditch acts as an anchor to the ever-popular Shoreditch Design Triangle, attracting an international audience of architects, designers and enthusiasts to the popular neighbourhood. Featuring talks that cover the industry’s most pressing topics (co-curated by journalist Roddy Clarke), immersive installations, brand activations, established and emerging design brands, Design London Shoreditch is set to be an exciting and much-welcomed addition to London’s annual design festival.
VENUES
1. Design at Work by OnOffice
Protein Studios Shoreditch, 31 New Inn Yard, EC2A 3EY
Design at Work by OnOffice will dive deep into workplace design. Exploring the impact of design on wellbeing, efficiency and comfort at work, the pop-up event will present a selection of global brands alongside emerging talent, each showcasing cutting-edge products and solutions to deliver a better and more design-led working environment.
2. Design Culture
Kachette, 347 Old St, EC1V 9LP
Design Culture is a curated exhibition that explores the impact of culture through design. It will present the art of creativity, innovation and craftsmanship by showcasing object pieces, art and product design by independent designers and artists as well as graduates from Kingston University. From striking statement pieces to beautifully crafted products, the exhibition will show how thoughtful design can elevate the spaces around us.
3. House of ICON
Shoreditch Town Hall, 380 Old St, EC1V 9LT
House of ICON explores the beauty of interior design in all its forms. From the clean lines and practicality of Scandinavian design to the bold colours of maximalism, and everything in between, House of ICON showcases products for residential and hospitality projects. Taking over the Grade II listed Shoreditch Town Hall, design and lifestyle brands will occupy expansive chambers, atmospheric basement areas, rooms with original features, and even a grand Victorian auditorium to showcase innovative products covering furniture, lighting, rugs, textiles, accessories and more.
PARTICIPATING BRANDS
Design London Shoreditch is proud to feature a curated selection of leading design brands, each bringing their unique vision and craftsmanship to the event. Brands participating include:
- BAUX: A Swedish innovator in sustainable acoustic design, BAUX creates functional and aesthetically pleasing acoustic solutions for various interior environments. Their products, made from natural materials, are designed to enhance both sound quality and visual appeal.
- Berlin Acoustics: Founded in 2022, Berlin Acoustics specializes in soundproof phone and meeting booths that seamlessly combine design, functionality, and sustainability. Their products are crafted to promote focused and collaborative workspaces.
- Dare Studio: This British design company produces award-winning furniture for luxury residential interiors and high-specification contract environments. Established by Sean Dare in 2009, Dare Studio is known for its timeless designs and commitment to craftsmanship.
- JDD Furniture: A UK-based manufacturer specializing in commercial furniture, JDD Furniture offers bespoke meeting pods, banquette seating, and modular solutions designed and manufactured in the UK to enhance modern workspaces.
- sixteen3: An independent UK-based furniture designer and manufacturer, sixteen3 is dedicated to creating sustainable products that are made to last. Their focus on quality and craftsmanship ensures timeless pieces for commercial interiors.
- LaErre: bespoke large-scale trunks made in Italy to the highest standards
- Thonet: Founded in 1819, the company is known for its innovative and elegant furniture, considered a cornerstone of modern design. Thonet's legacy includes the development of bentwood techniques and the popularization of tubular steel furniture.
- Isomi: British furniture brand Isomi will unveil the award-winning Knit One chair as part of Design at Work. The Knit One chair is a groundbreaking modular seating system that expands Isomi’s portfolio of environmentally driven furniture solutions.
More brands will be announced in due course.
INSTALLATIONS AND COLLABORATIONS
A series of installations and collaborations that celebrate diversity and innovation in design will also take place across the three venues, including:
- 2LG Studio – "You Can Sit With Us" installation at House of ICON: Jordan Cluroe and Russell Whitehead of 2LG Studio, in the latest edition of their inclusive group show, centre Queer designers within an underground Salon setting. This interior will be a safe space, for connection, conversations and queer tarot readings. “Our focus in this third iteration of our show, is on the hidden self. It’s a celebration of queerness within design. We are also creating the talks space for Design London where we will be hosting an open mic night for designers to step up and have a voice.”
- Artist Ben Cullen Williams presents "Self Portrait" at Design London Shoreditch (September 16-18, 2025) in collaboration with Google Deepmind and Google Arts & Culture Lab. This new commission explores self-portraiture through advanced generative AI models, with the AI model creating a 'self portrait' of itself through a collaboration between artist and machine with the help of Google's AI generation tools, Veo, Gemini and Imagen. The model will be fine-tuned with his archive of his own photographs, imbuing the AI-generated outputs with his way of capturing the world. The work, emphasizing the creative process, will be experienced as an online platform and a physical audio-video installation.
- ISOLA at House of ICON: ISOLA will unite its global community of international designers, design studios, manufacturers, and creators showcasing their work in the House of ICON.
- British Council – "Ancient Futures” at Design Culture: The British Council presents this initiative at Design Culture exploring the intersection of past traditions and future possibilities through artistic and cultural collaborations. This project focuses on themes of ancestry, ecology, and sustainable futures.
- Graduates from the MA Design Products programme at the Royal College of Art present a dynamic and diverse showcase featuring work across a broad spectrum of disciplines, including furniture, apparel, objects, materials, interaction, and storytelling. United by a critical and exploratory approach to design, each project reflects a unique perspective on the role of design in addressing the complexities of contemporary life.
- Lois O’Hara bar installation at House of ICON – O’Hara will create a bar installation in her signature curved style designed to spark curiosity and bring people together over drinks, conversation, and good energy.
- Moleskine workshops at Design Culture: Moleskine, renowned for its iconic notebooks, invites visitors to rediscover the power of handwriting and drawing as profound catalysts for thought and creativity. Through a series of experiential workshops led by creative minds, the space will be transformed into a blank page where participants can leave their personal mark and share their talent.
- Design Discussions: Journalist and design expert Roddy Clarke will be the host of this year’s talks programme and will be co-curating the agenda alongside the team at Design London Shoreditch this September, as part of London Design Festival. Expect inspiring conversations, fresh perspectives, and bold ideas at the heart of Shoreditch’s creative scene.
“Shoreditch is one of London’s trendiest neighbourhoods, it's a thriving creative community that has welcomed more and more design-led companies to the area in recent years – which is why we’re thrilled to be launching brand-new curated exhibitions there in September. With expertise in organising and launching successful b2b design events as well as publishing industry leading titles covering architecture, design and culture, we’re looking forward to contributing to the area’s offering for architects, designers and enthusiasts alike during London Design Festival. I’m excited for us to announce more information about the exhibitions in the coming weeks and with early support from some of the industry’s most renowned brands it has given us the confidence to be able to realise our vision,” Marlon Cera-Marle, Director, Media 10
"London Design Festival has always championed innovation, diversity and the power of design to shape our city. The launch of Design London Shoreditch is a bold and exciting addition to the Festival programme, and one that reflects Shoreditch’s position as a vibrant creative hub. With its curated exhibitions across multiple venues, this new initiative underscores London’s role as a global leader in design. I look forward to seeing Design London Shoreditch become a vital platform for both emerging talent and established voices in our community," Ben Evans CBE, Director of London Design Festival
ABOUT SHOREDITCH DESIGN TRIANGLE
The Shoreditch Design Triangle returns for its 18th consecutive year with an expanded programme of design-led events.
This year, for the first time ever, the area plays host to three large-scale industry focused showcases, in the shape of Design London Shoreditch (16-18 September), which take residency at the Shoreditch Town Hall and the Kachette arches on Old Street, and at the Protein Studios Space on New Inn Yard. These new venues are allied to an extensive programme of showroom and on-off events, with over forty different participants in the area.
Shoreditch, the former home of the London furniture trade, is now a modern mixed use inner-city environment and an internationally recognised hub for creativity. Visitors can expect a blend of industry focused product launches and exhibitions, alongside experimental installations, workshops, talks and tours. With both established brands and newcomers present, it’s the ideal location to take in the full spectrum of London’s vibrant design scene.
Best travelled on foot, or by bicycle, the Shoreditch Design Triangle embraces new ideas and welcomes individuality.
-ENDS -
PRESS ENQUIRIES
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Belinda Fisher belinda@friendsandco.co.uk
Christine Samuelian christine@friendsandco.co.uk
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NOTES TO EDITORS
Design London Shoreditch takes place 16-18 September 2025.
For more information visit www.designlondon.co.uk.
Instagram: @design.london
Facebook: @designlondonshow
Dates and times:
Tuesday 16 September: 10:00 – 18:00
Wednesday 17 September: 10:00 – 18:00
Thursday 18 September: 10:00 – 16:00
Locations:
Design Culture - Kachette, 347 Old St, EC1V 9LP
Design at Work - Protein Studios Shoreditch, 31 New Inn Yard, EC2A 3EY
House of ICON - Shoreditch Town Hall, 380 Old St, EC1V 9LT