Run for the Hills Brings a luxury edge to Camden Goods Yard Showhome
August 11, 2025
St George, a proud member of the Berkeley Group, has launched its latest three-bedroom showhome at Camden Goods Yard, a remarkable new eight-acre destination nestled in the heart of NW1, just a 12 minute cycle from King’s Cross station.
Curated by London-based creative design house Run For The Hills, The Muse Showhome reflects the dynamic energies of the borough of Camden by channelling the spirit of Camden Town, and the leafy, tranquillity of London’s Royal Parks, such as The Regent's Park and Primrose Hill, both of which are local to the development.
Curated by London -based creative design house Run For The Hills, The Muse Showhome reflects the dynamic energies of the borough of Camden by channelling the spirit of Camden Town, and the leafy, tranquillity of London’s Royal Parks, such as The Regent's Park & Primrose Hill, both of which are local to the development.
Anna Burles, Creative Director of Run For The Hills, is an expert on Camden , designing many interiors in the area and having worked for over five years near KOKO – an iconic music venue formerly known as the Camden Theatre.
To create an authentic homage, Anna and her team have partnered with local artist Caroline Chinakwe and London artist Dex to curate a collection of bespoke pieces that honour the borough’s rich musical and creative heritage , whilst also leveraging vibrant colours to reflect its diversity and opulent fabrics that act as an ode to the luxury of nearby Primrose Hill and Regents Park. Soft furnishings in the living room. This feeling of indulgence is carried through the three -bedroom home. Luxury features include its very own steam room, large balcony, floor-to-ceiling windows , built-in wardrobes, timber herringbone flooring throughout, a TOTO washlet, electric curtain rails and integrated Miele appliances.
On entering the home, you are greeted with glowing wall lights and Phillip Jeffries studded wallpaper . This create s a dramatic backdrop for a mirror -in-a-drum art piece alongside playful wall art of local icon Amy Winehouse and Camden Hall of Fame recipient David Bowie in the hallway.
The beating heart of the home is the open plan kitchen, living and dining room which has been designed as a space for friends and family to gather.
Reflecting the glitz and glam our of Camden, central to the space is a showstopp ing sofa in a sumptuous teal velvet with sleek metallic trims . The brass plinth beneath elevates the design with a regal allure , while a cluster of upholstered armchairs and antique mirrored tables surround the sofa to encourage and spark conversation.
Run For The Hills has created similar ‘zones’ throughout the open-plan space. For more casual evenings, stools have been pulled up to the kitchen breakfast bar and a stunning marble dining table with rich walnut and brass legs holds its own space between the dining area, the kitchen and living areas.
Throughout the living, dining and kitchen room, artwork has been carefully selected to remind residents and visitors of the area’s thriving creative scene . Opposite the sofa is a high-tech Frame TV which, when not being used, showcases neon art while, in the dining space, artwork is suspended from bronze chains.
Leading off the hallway, each bedroom is unique yet in keeping with the overall design of the home.
The primary bedroom showcases a custom-made and curved headboard fitted with Dedar fabric, as well as brass bedside tables, alabaster lamps and a bespoke rug in earthy tones by Pelican. Set against a fresh palette of neutral tones, the room provides a moment of luxurious tranquillity in the buzzing neighbourhood.
The bedroom also has an en-suite, built-in wardrobes and dressing area - the ultimate space for getting ready , morning or night . The second bedroom has been dressed in true Camden maximalist style. It features burl timber wallpaper and a matching timber bed, a chequerboard arched mirror and statement Art Deco wall lights. Geometric wall art and a neon infinity mirror bring bold pops of red, pink and blue to the room. To create another space to relax, bespoke boucle armchairs reside at the end of the bed.
The third bedroom exudes pure luxury. The custom-designed bed is extravagant and has been fitted with rust-red mohair velvet and stud detailing which is complemented by red and gold fringed cushions. This bedroom also features unique pieces of art by Caroline Chinakwe including ‘Success’ and ‘I am who I am’.
Marcus Blake, Managing Director, St George PLC, said: “Camden Goods Yard is an exceptional development that beautifully captures the rich and dynamic history of Camden with the idyllic nature found in nearby Primrose Hill and Regent’s Park, and as such, we wanted a showhome that would reflect this.
“Run For The Hills also understood our vision to celebrate Camden’s personality by creating a bold new style of Showhome for us that expertly blends chic luxury with that Camden edge.
“This new eight -acre development offers the best of both worlds – vibrant city life with peaceful green spaces and excellent transport, it’s becoming a popular destination for families and first-time buyers, as well as tech and media professionals and those in creative industries.”
Anna Burles, Creative Director, Run For The Hills, adds : “We were commissioned by St George to create a truly wow-factor design for this very chic yet stand-out new home. Building upon the high-end Camden Goods Yard apartment specification and adding layers of personality through styling and dressing, we curated a relaxed yet glamorous scheme, featuring bespoke furniture, unique finishes, art and accessories – all with lashings of ‘Camden Cool’.”
The development features striking architecture and thoughtful landscaping, with over 40% of Camden Goods Yard comprising green space. More than just a home, residents can also enjoy a stylish lounge, state -of-the-art wellness suite with a gym and pool, a cinema room, private dining room and workspaces. A new rooftop restaurant, flagship Morrisons supermarket, modern offices and boutique retail spaces will complete the site.
The development is also well-connected via the Underground and Overground TfL lines, with Chalk Farm Station a six-minute walk away and Camden Road - which is on the Mildmay line - 15 minutes ’ walk. Primrose Hill and Regent’s Park can also be reached in less than a 10-minute walk.
The area is highly attractive for families and boasts exceptional schools such as the American School, Primrose Hill School, the Camden School for Girls and Richard Cobden Primary School, all of which have earned the prestigious Ofsted ‘Outstanding’ rating.
Homes within Camden Goods Yard’s Regent Collection are ready to move in from Autumn 2025 with prices starting from £650,000 .
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Notes to Editors
About St George PLC
St George is proud to be a member of the Berkeley Group. We regenerate brownfield land to create beautiful, successful places where communities thrive and where people of all ages and backgrounds enjoy a great quality of life. Every place that we create has a bespoke, locally inspired masterplan and every home we build is individually designed. St George’s current live sites will deliver over 14,000 mix tenure homes, 915,000 sq ft of
commercial floorspace, and 33 acres of public open space. This year, St George was awarded the 'Gold' an 'Outstanding Achievement' awards for customer satisfaction from In -House Research in recognition of its contribution and commitment to the delivery of world class customer experience.
About Run for the Hills
Run for the Hills is an award -winning boutique interior design practice. Founded by Anna Burles and Chris Trotman, the design house speciali ses in interiors, creative art and branding. Renowned as the go-to design team for cool interiors, its portfolio includes hospitality, hotels, residential and commercial spaces. Run for the Hills also creates and exhibits their own range of fine art and design bespoke art collections for private and
commercial clients.
www.runforthehills.com