ULTRAFABRICS LAUNCHES ELLORA
A new upholstery collection inspired by the beauty of the sky
October 9, 2024
October 2024 – Ultrafabrics, the pioneer in sustainable performance fabrics, unveils Ellora, its latest collection, designed to bring a dreamy upholstery experience to its Brisa range.
Inspired by the mesmerising beauty of clouds drifting through a blue sky, Ellora blends a refreshed colour palette with unparalleled durability, and is engineered with breathable technology that promotes air circulation — enhancing comfort and ensuring a luxurious feel. This fabric has been designed for commercial projects such as workplace and hospitality or for furniture manufacturers looking for robustness, softness and breathability.
Joining the Brisa range, Ellora stands for high-comfort that meets high-functionality. Diverse shades and a softly textured grain combine to make it a go-to choice for any interior design project — from upholstery to vertical and horizontal paneling. Ultrafabrics’ proprietary ventilation system promotes airflow for ultimate seating comfort. Plus, notable acoustic properties help reduce noise, when paired with appropriate components and add in superior durability and it’s easy to see why Brisa is ideal for busy settings.
Nicole Meier, Director of Branding at Ultrafabrics, says, “As Ultrafabrics celebrates its 25th anniversary, we reflect on a quarter-century of innovation, excellence, and the continuous pursuit of perfection in the world of high-tech performance fabrics. In this milestone year, we are proud to introduce Ellora, the latest evolution in our renowned breathable technology. Ellora embodies the perfect blend of aesthetics and functionality. Taking its meaning from the word ‘cloud’, its unique breathable technology ensures optimal comfort, making it an ideal choice for those who seek both style and substance.”
The Ellora collection reimagines the wonders of the sky through a spectrum of nature-inspired colours including soft warm neutrals, mid-tone earthy hues, and rich jewel tones, these colours seamlessly connect with existing Brisa shades, allowing for effortless layering and versatility in any space.
Airy Neutrals (below) evoke a sense of calmness, serenity, and openness, creating a tranquil and inviting atmosphere.
Golden Rays (below) envelope a space with the richness and cosy charm of autumn, creating warmth.
Earthbound Skies (below) provide a sense of stability and comfort that feels both natural and nurturing.
Plum Horizons (below) add a touch of depth and opulence that feels both bold and elegant.
Stormy Grays (below) bring depth and intensity to a space while maintaining a sense of modern sophistication.
Cloudy Taupes (below) create an understated elegance, offering a cosy ambiance that feels grounded and welcoming.
Canopy Skies (below) bring vibrance, rejuvenation, freshness and the vitality of nature into a space.
Ocean Breezes (below) infuse a space with tranquility and airy lightness reminiscent of clear skies and calm waters.
SUSTAINABLE ATTRIBUTES
As part of Ultrafabrics’ commitment to sustainability, Ellora integrates recycled polyester and responsibly sourced rayon in its construction. Each linear metre of Ellora fabric repurposes approximately nine recycled plastic bottles, contributing to a circular economy without compromising on quality or performance.
- PFAS-free
- REACH Compliant
- Free of PVC, plasticiser phthalates, formaldehyde, and other harmful substances
- SCS Indoor Advantage Gold certified for low VOCs, promoting healthier indoor air quality
KEY PERFORMANCE ATTRIBUTES
- Breathable Technology: Proprietary ventilation system allows air to circulate, providing both seated comfort and sound absorption to support acoustic applications.
- Superior Durability: Industry-leading 16 weeks hydrolysis results.
- Durable & Sustainable: Engineered with longevity in mind, Ellora is built to withstand the test of time while maintaining its pristine appearance.
- Soft and Supple Texture: Retains performance while offering a gentle touch.
- Easy Maintenance: Withstands commonly used cleaners, disinfectants, and bleach/water solutions.
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For further press information:
Christine Samuelian | Friends&Co | +44 (0)7957 203037 | christine@friendsandco.co.uk