Ultrafabrics Launches Pumice

An Outdoor Performance Fabric Collection Inspired by Oceanic Depths

Ultrafabrics Indoor/Outdoor Pumice Collection
Ultrafabrics Indoor/Outdoor Pumice Collection

New York, August 2024 - Ultrafabrics, the pioneer in sustainable performance fabrics, unveils Pumice, its latest outdoor collection designed to bring the allure of underwater exploration to both indoor and outdoor active living spaces. Inspired by the mesmerizing beauty of the ocean’s depths, Pumice blends a refreshed color palette with unparalleled durability, ensuring it withstands whatever Mother Nature delivers.

Nicole Meier, Director of Branding at Ultrafabrics, says, “We have always offered global leadership in luxury marine performance fabrics, from mega yachts to smaller recreational watercraft. We wanted to take that technology and offer it to the hospitality and residential design specifiers. Pumice has the supple feel of leather that can live on outdoor furniture, but also has the quality and endurance of a luxury marine fabric.”

Embodying the Essence of the Ocean

The Pumice collection reimagines the wonders of the deep sea through a spectrum of colors including riverstone beige, soft yellow, muted coral, seashell pink, dusty seaglass green, and nautical blue. Each hue resonates with the spirit of exploration, inviting designers to create outdoor spaces that reflect both tranquillity and adventure.

Unmatched Performance Attributes

Pumice is equipped for the outdoors, featuring EPA-registered anti-mildew, antimicrobial, and antibacterial agents, safeguarding against deterioration and maintaining hygiene integrity. Its exceptional colorfastness to sunlight, perspiration, chlorine, and seawater ensures lasting vibrancy even in the harshest conditions. ​ The fabric’s textured surface adds a tactile dimension, making it ideal for active settings such as marine seating and high-exposure furniture applications. ​

Meier says, “We wanted designers to know this fabric can withstand the climate from Riyadh, Saudi Arabia to Tuscan, Arizona and every coast in between.”

Crafted for Endurance

Pumice strikes a harmonious balance between timeless aesthetic appeal and robust performance capabilities. Engineered to excel in all settings, it boasts superior durability with industry-leading hydrolysis results and an impressive 400,000 double rubs (Wyzenbeek), ensuring longevity in high-traffic environments.

Innovative Sustainability

As part of Ultrafabrics’ commitment to sustainability, Pumice integrates REPREVE® recycled polyester and ECOVERO responsibly sourced rayon in its construction. Each linear yard of Pumice fabric repurposes approximately eight recycled plastic bottles, contributing to a circular economy without compromising on quality or performance.

A Seamless Integration

Designed to coordinate effortlessly with other outdoor collections and textiles, Pumice offers versatility across various markets. Its bleach-cleanable properties and SCS Indoor Advantage Gold certification further enhance its suitability for commercial and residential environments alike.

Barry Silverman, Vice President of Marketing and Brand, says, "Ultrafabrics is thrilled to introduce Pumice, a collection set to redefine and set a new standard for performance expectations in outdoor fabrics. ​ We are currently celebrating our 25th anniversary, and setting new standards in our industry is what we do. With its sustainable composition, robust durability, and inspiring color palette, Pumice empowers designers to create spaces that harmonize with nature while standing the test of time."

For more information about Pumice and to explore Ultrafabrics’ complete range of performance solutions, visit the Ultrafabrics website.

Photography is available here.


ABOUT ULTRAFABRICS

Ultrafabrics creates premium, high-tech materials that are reshaping the world of performance fabrics. Celebrating its 25th anniversary in 2024, the company is the trusted resource when creating beautifully designed and comforting spaces. Rooted in Japanese craftsmanship, Ultrafabrics’ continuous investment in innovation, sustainability, and development has resulted in a range of polyurethane materials suitable for both indoor and outdoor use. The brand’s growing client list of luxury brands spans many industries, from residential and contract furniture to automotive, recreational vehicles, and aviation.

 

 

 

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Friends & Co

Friends & Co is a strategic PR and marketing agency headquartered in London with an office in Toronto that promotes global brands with design at their core. We fuse creative concepts, collaborations and product development with many years of media relations experience to ensure our clients’ stories are told and heard.

Contact